How deeply are you connecting with your audience?

The media landscape is shifting. It’s no longer enough to create and distribute great content—you need to surround your audience and immerse them in your brand’s universe.

Over the next few posts, I’ll share a monetization framework to help media brands build niche universes and keep fans engaged and invested. This framework rests on seven key pillars:

  1. Premium Video Content
  2. Social and Community Engagement
  3. Subscriptions
  4. Audio and Podcasts
  5. Events
  6. Articles and Chatbots
  7. Commerce and Affiliate


I’ll do a deep dive into each pillar, exploring how it fuels the flywheel of engagement and monetization to propel your brand forward.

Take Action Now:

  • Audit your current content strategy: Are you offering fans multiple ways to interact with your brand?
  • Do you see 2-3 underutilized areas from this framework that you could focus on?
  • How could you transform your passive viewers into active superfans?


Question for You: Which part of this framework could your brand leverage better? What’s holding you back?