Here are a few examples:

• Audiences demand either immersive personalized experiences or algorithm-driven microcontent but many outlets still obsess over pageviews rather than engagement
• AI and chatbots are reshaping how we consume information but brands continue chasing SEO traffic instead of building direct audience relationships
• Streaming services launch with broad content libraries when targeted offerings could create stronger audience connections

I’ve spent 15+ years helping media companies adapt to digital disruption and I’ve found that being successful in today’s environment requires completely reimagining your approach.

Here’s what I see:

• SEO as we know it is fading
• Display ads are outdated
• Chat is the new interface
• Your audience is your most valuable asset
• The rules of discovery have changed
• Triage is the new normal

Over my next series of posts, “Old Playbooks, New Realities,” I’ll be diving into these shifts and providing actionable strategies to build a durable, modern media business. 🚀

Quick stat: 56% of Gen Z and 43% of millennials find social media content more relevant than traditional TV and movies.

Are you ready to adapt? What strategies from ‘yesterday’s playbook’ are you struggling to update?