Over the past few weeks, I’ve shared a framework to accelerate your IP, diversify your content mix, create new revenue streams, and keep your fans engaged, loyal, and invested. From video to commerce, each element of the framework offers unique opportunities to connect with your audience and grow your business. Here are the key takeaways:
🎥 Premium Video:
Video is king, but it’s about intentionality over quantity. Create and repurpose videos that align with the culture and norms of your target platform and audience.
💬 Social and Community:
Fans want more than content—they want connection. Build a community around the stories and issues that resonate most with your audience. Continue to engage them in an ongoing dialogue.
🔒 Niche Subscriptions:
Recurring revenue turns casual fans into loyal superfans. Offer more than just video—including exclusive live events and unique commerce opportunities – to keep subscribers engaged.
🎙️ Audio and Podcasts:
Podcasts are intimate and impactful. Start with guest appearances on other podcasts to build your experience before moving to a limited-run series.
🎉 Events:
IRL gatherings are back. From Comic-Con to local meetups, events offer unique engagement opportunities and create content that lives beyond the moment.
📝 Articles and Chatbots:
Articles deepen engagement and chatbots will help fans search your content library. Together, they create a seamless experience.
🛍️ Commerce and Affiliate:
Commerce works best when it adds value. Curate content and products that align with your brand and turn recommendations into revenue.
Let’s Talk
This framework isn’t one-size-fits-all. Applying it takes focus, skill, and strategy. I’m offering consulting sessions to help brands like yours bring this framework to life. Ready to grow? Let’s schedule a call and turn your audience into superfans.
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