Here are three key insights from my experience with news-focused content brands:

– Articles drive deeper engagement – When we paired our video content with well-crafted articles, something interesting happened: fans stayed longer and returned more often. They didn’t just watch a clip and leave – they explored related stories, discovered new content, and became active community members. This translated directly into ad revenue that we could reinvest into the content. 📰

– Chatbots are the new search – Leading publishers like The New York Times, WIRED, and ESPN are showing us the future: AI-powered chatbots that guide readers through content libraries like knowledgeable friends. Chatbots can transform casual readers into engaged fans by changing how we search and consume content. 🤖

– Invest in a way that makes sense for you – Building a content hub and training an AI chatbot requires investment but the payoff – increased engagement, valuable user insights, and new monetization opportunities – makes it worthwhile for brands serious about digital growth. Start small with a core collection of articles combined with a basic chatbot, then scale based on audience response. 💵

Start by creating a foundation of quality written content. Your chatbot will only be as good as the information it can access. Create well-written pieces in your core topic areas and then expand based on what resonates with your audience.

Could you offer your collected content and knowledge via a chatbot speaking in your brand‘s unique voice?