For Media & Entertainment Executives: 🏢
– Extend the IP: Think about niche subscriptions like CrunchyRoll for anime, or History Vault for documentary enthusiasts. These services thrive by catering to passionate fanbases. You can build similar offerings around niche properties to attract superfans.
– Bundle exclusive content: Premium access shouldn’t just mean ad-free. Consider offering early access, directors’ commentary, or interactive live Q&As. Build packages that give superfans something they can’t get elsewhere.
– Experiment with pricing: Test different tiers, perhaps a basic level for exclusive video content and a higher level for in-person experiences or community access.

For Smaller Creators, Influencers, and Coaches: 🎨
– Focus on your niche: Niche newsletters like Puck succeed by delivering targeted value. If you’re an influencer, coach, or content creator, find your unique angle and create a subscription offering that caters to your community’s interests.
– Offer more than video: Bundle perks like exclusive chats, live webinars, online stores, or specialized resources. Subscriptions aren’t just about video; they’re about providing ongoing value.
– Leverage low-cost tools: Platforms like Substack or Patreon are built for creators. They make it easy to offer tiered subscriptions so you can focus on creating compelling content.

Take Action: 🚀
– Audit your current offering: Look at your existing content offerings and understand what unique value you can add.
– Test the waters: Start with a small subscription offering and see how your audience reacts. Experiment with pricing and perks to find what resonates.

📈 Data Check: Subscription services in the media sector are expected to generate $64 billion globally by the end of 2025. Are you getting your slice of that pie?

What’s one exclusive offer that could anchor your subscription model? How could you keep your subscribers engaged?