{"id":521,"date":"2025-05-12T17:36:18","date_gmt":"2025-05-12T17:36:18","guid":{"rendered":"https:\/\/www.thoughtmemory.ai\/?p=521"},"modified":"2025-05-12T18:13:42","modified_gmt":"2025-05-12T18:13:42","slug":"do-your-users-want-to-chat-directly-with-your-brand","status":"publish","type":"post","link":"https:\/\/www.thoughtmemory.ai\/index.php\/2025\/05\/12\/do-your-users-want-to-chat-directly-with-your-brand\/","title":{"rendered":"Do your users want to chat directly with your brand?"},"content":{"rendered":"\t\t
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Do your users want to chat directly with your brand?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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During my years with Entertainment Tonight and Inside Edition, I discovered something surprising: in our video-first world, articles remain incredibly powerful for building lasting audience relationships. AI chatbots present the next exciting opportunity to transform how we connect with audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Here are three key insights from my experience with news-focused content brands:

– Articles drive deeper engagement –<\/strong> When we paired our video content with well-crafted articles, something interesting happened: fans stayed longer and returned more often. They didn’t just watch a clip and leave \u2013 they explored related stories, discovered new content, and became active community members. This translated directly into ad revenue that we could reinvest into the content. \ud83d\udcf0

– Chatbots are the new search –<\/strong> Leading publishers like The New York Times, WIRED, and ESPN are showing us the future: AI-powered chatbots that guide readers through content libraries like knowledgeable friends. Chatbots can transform casual readers into engaged fans by changing how we search and consume content. \ud83e\udd16

– Invest in a way that makes sense for you –<\/strong> Building a content hub and training an AI chatbot requires investment but the payoff \u2013 increased engagement, valuable user insights, and new monetization opportunities \u2013 makes it worthwhile for brands serious about digital growth. Start small with a core collection of articles combined with a basic chatbot, then scale based on audience response. \ud83d\udcb5

Start by creating a foundation of quality written content. Your chatbot will only be as good as the information it can access. Create well-written pieces in your core topic areas and then expand based on what resonates with your audience.

Could you offer your collected content and knowledge via a chatbot speaking in your brand\u2018s unique voice? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous Post: Events: Should IRL be part of your digital strategy?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Next Post: Is Your Content Missing Its Most Valuable Moment?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Do your users want to chat directly with your brand? During my years with Entertainment Tonight and Inside Edition, I discovered something surprising: in our video-first world, articles remain incredibly powerful for building lasting audience relationships. AI chatbots present the next exciting opportunity to transform how we connect with audiences. Here are three key insights […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-521","post","type-post","status-publish","format-standard","hentry","category-content-monetization-framework"],"_links":{"self":[{"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":13,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":605,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/posts\/521\/revisions\/605"}],"wp:attachment":[{"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thoughtmemory.ai\/index.php\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}